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About Us

More than car rental.
More than promises.

When someone rents a car, they're not just looking for a vehicle. They're looking for security, honesty, and confidence that everything will happen exactly as promised. Unfortunately, that isn't always the case — hidden fees, worn-out cars, fine print, a booked car swapped for "or a similar model."

Because we knew how disappointing that experience could be, in 2006 we founded Auto Aleya — a car rental company built on one simple idea: the customer should get exactly what was promised.

Our Story

For more than two decades, we've been growing Auto Aleya with a clear goal: to be the company we ourselves would trust. Over the years, we've listened to thousands of customers and learned what worries them, what makes them hesitate, and what they expect from a modern car rental service.

The answers were always the same: no hidden fees, no unpleasant surprises, getting the car they booked, and being able to count on fair treatment. Those expectations became our standard.

Our Principles

The three principles we never break

What you see is what you drive

With us, there's no "or similar vehicle." When you book a specific Audi or Volkswagen model, that's exactly what you get. For us, this isn't a marketing promise — it's a principle we uphold every single day.

Only new, impeccably maintained cars

We believe peace of mind on the road starts with a reliable car. That's why our fleet consists of new, carefully maintained vehicles, prepared before every handover. Cleanliness, technical condition, and comfort aren't extras — they're the standard.

Transparent terms. No hidden fees.

We don't like unpleasant surprises, and we don't want our customers to experience them either. Our terms are clear before you even book, and our contracts are written to be understood — not to hide extra costs in fine print.

Official Recognition

A Partnership Confirmed by Porsche Inter Auto BG

Our long-standing, correct cooperation with the official representative of Audi and Volkswagen in Bulgaria is confirmed by an official reference — concrete proof of our reliability as a partner in the automotive industry.

Official reference letter from Porsche Inter Auto BG for Auto Aleya
More Than a Service

For us, the car is only the beginning. Our real job is to help you get safely to that important meeting, family vacation, or next adventure. That's exactly why so many of our customers come back again and again, and many recommend us to their family, friends, and business partners.

Trust isn't earned through advertising. It's earned through every correctly fulfilled booking.

For Business

Solutions for Corporate and Long-Term Clients

Every business has different needs. That's why we offer flexible terms for corporate clients and long-term car rentals, tailored to each company's specific requirements and budget. Our goal is to build a long-term partnership, not a one-time deal.

Our Guarantee

Our Premium Guarantee

Sometimes unforeseen situations arise. If, for an exceptional reason, the car you booked cannot be provided, you won't be left without a solution. You'll receive:

  • A free upgrade to a higher-class vehicle.
  • One day of free rental as compensation.

Because we believe our responsibility to the customer truly begins the moment a problem arises.

Why Auto Aleya

Why customers choose us

  • Over 20 years of experience.
  • Only new vehicles.
  • You get exactly the car you booked.
  • Transparent terms, no hidden fees.
  • Individual attention for every customer.
  • Flexible solutions for corporate and long-term rentals.
  • Premium guarantee for unforeseen situations.

Your next journey starts here

AUTO ALEYA — what you see is what you drive.

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